Top Design Tips for Creating Compelling Amazon A+ Content

Have you ever experienced strolling past a store with smudged windows, faded signs, and cluttered displays? Would you walk in if it’s offering huge discounts or slashed-down prices? Probably not. Why? You’d be too scared to even look inside or be seen going out of what appears to be a decrepit shop.

Your Amazon A+ content works the same way (only in a positive way, when done correctly). It’s a lot like a digital storefront. And trust me, no one’s stopping for a display that looks like it has seen better days: dusty, neglected, forlorn. Your product needs to be dressed to impress, and this is where design steps in and makes an impact.

By the end of this post, you’ll have a better grasp of design using proven tips that’ll make your A+ content irresistible. So, get ready to journey through the world of A+ content design to produce Amazon product listings that compel your customers to stop the scroll and seal the deal.


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Design Matters in Creating Amazon A+ Content That Stands Out

Your Amazon listing has a split second to make an impression—no pressure, right? But here’s the science behind it: The human brain processes images faster than text. So, in a world where page scrollers with the attention span of a goldfish reign supreme, design can make or break that snap judgment.

The Amazon marketplace is akin to a never-ending aisle, and your products need well-dressed, attractive A+ content pages to get noticed. With such a crowded digital shelf, design isn’t just about looking pretty. You need to have Amazon product listings that work as your product’s best sales pitch. Poor design? Customers swipe right past. A beautifully designed Amazon listing page? They’ll end up clicking “Add to Cart.”

Let’s talk stats: According to Amazon, brands that use A+ content see an average increase of 8% to 20% in sales. Why? Because good design builds trust, explains product features in a visually engaging way, and, more importantly, leaves a lasting impression. So, design isn’t just a “nice-to-have”— it’s a “must-have” if you want conversions.

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1. Start with high-quality product listing images

You’re sure to be familiar with the adage, “A picture is worth a thousand words.” On Amazon, a picture could actually be worth thousands of dollars in sales— if it’s done right.

High-quality product images are everything. They not only increase page views but also play a key role in buying decisions. They’re the first thing customers see and often give that final push to check out.

Blurry, poorly lit product photos induce doubt about authenticity or lead to a loss of trust. Meanwhile, sharp, clear images reassure customers that what you're selling is the real deal and that you're trustworthy.

Now, let’s talk image strategy. You want to showcase your product in all its glory, and you can do this when you:

• Feature close-ups that highlight important product features—like the smooth leather texture on a bag, belt, or wallet, or the intricate stitching on a jacket.
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• Use lifestyle shots to help people visualize how your product fits into their life, whether it’s a cozy blanket thrown over a couch or a sleek coffee machine brewing that perfect cup of joe.
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• Always shoot from multiple angles. Customers need to see your product from every side to feel confident about their purchase.
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• Be consistent. Ever seen listings where the product is shot with different lighting or on completely random backgrounds? These are no-goes. Keep your images uniform. By using consistent backgrounds, lighting, and angles, you create an authentic, cohesive, professional look that’s also on-brand.
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2. Keep your Amazon product listing clean and clear

No one enjoys scrolling through a webpage that looks like it was designed by someone who LOVES chaos. When it comes to Amazon A+ content, less is definitely more.

A cluttered design is like trying to read a novel while someone shouts random facts at you—it’s distracting and exhausting. If your buyers get confused by too much information or poorly arranged elements, they’ll bounce right off your page faster than you can say “add to cart.”

To avoid scaring people away, focus on visual hierarchy.

The key here is to structure your content so that the most important information stands out first.

• Use headings and subheadings to break up sections and guide the viewer’s eye in a logical flow. A good layout leads customers effortlessly through your product’s features, benefits.
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• ‍Give customers some breathing room through the thoughtful, deliberate use of white space. This isn’t wasted space. Rather, it’s the digital version of a coffee break for the brain.

• Use comparison charts to pit the advantages your product offers against competing brands, or feature image blocks to show different product angles. This flexibility allows you to highlight your product in the best possible light—literally and figuratively. But don’t just throw every module into the mix. Select only those that enhance your product story and skip the ones that'll clutter it.
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• Avoid the dreaded wall of text. Text overload is the quickest way to lose a buyer’s attention. Instead, break things up with visuals, icons, and short, punchy product descriptions. Keep the text scannable and pair it with images to ensure that even the most attention-deficient shopper gets the message clearly, easily.
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3. Use colors that reflect your brand

Think of color as the emotional trigger in your Amazon listing design project. Colors can make us feel calm, excited, hungry, or even ready to splurge—which is why color psychology plays a major role in A+ content design.

A good example is the color red, which is often associated with urgency and can encourage people to make quick (think, impulsive) decisions. Blue, on the other hand, is typically associated with trust and reliability. By familiarizing yourself with the psychological impact of colors, you can utilize them more effectively to influence buyer behavior.

But let’s not get too wild with the color wheel.

• Stick to colors that reflect your brand identity. If your brand is all about eco-friendliness, you probably don’t want neon pink taking center stage.
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• Use your brand’s existing color palette to create a seamless connection between your Amazon listing and your broader marketing presence. Cohesive branding builds trust and ensures that your product feels like it’s part of a bigger picture.
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• Maximize contrast for optimum effect. The high contrast between your text and background is what makes your content easy to read (and products easy to buy). Think bold white text on a dark background or vice versa. You also want contrast in key areas like headlines, icons, and any important visuals. If the important information blends into the background, you’ve already lost the sale. So, make sure the elements pop. A good rule of thumb? If it’s easy on the eyes, it’ll be easy on the wallet.
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4. Choose fonts that convert

Fonts might seem like an afterthought, but they’re an essential element of A+ content design. Choosing the right font can mean the difference between looking like a professional seller or an amateur DIY enthusiast.

• Stick to clean, simple fonts that communicate professionalism. Avoid fonts that look like they belong on a wedding invitation or a child’s birthday party. Overly decorative or quirky fonts may catch attention, but they’re a nightmare for readability.
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• Make sure your fonts are legible on all devices. So, whether your customers are using their desktop, mobile, or tablet, your Amazon product listing should be clear and readable. No one wants to squint at their screen to decipher what your product is about.‍
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• Use larger fonts for headings and subheadings, and ensure your body text is easily readable. Point size and spacing play a huge role in guiding the customer through your content smoothly. Tiny fonts with minimal spacing make your text look cramped, and buyers won’t stick around to decode your message.

• Apply the same font throughout. Stick to using one or two fonts throughout your A+ content to maintain a clean, organized look. Using too many fonts is like wearing stripes, polka dots, and plaid all at once—confusing and chaotic. A streamlined font selection adds to the polished feel you want for your product, so your content looks cohesive and professional.
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5. Harness the power of infographics and visual storytelling

You know that feeling when you’re reading something super technical, and your brain checks out halfway through? Yeah, your customers could be feeling the same way. That’s why visual storytelling and infographics are absolute game-changers for Amazon A+ content. Why overload your audience with text when you can show them what your product does in a quick, digestible image?

• Infographics simplify complex information and turn it into a fun, visual narrative. They're easy to follow and engaging to read. Whether you’re comparing sizes, showing off product specs, or listing all the features that make your item awesome, infographics will do the job.

• Use other visual or graphic design elements to communicate effectively. Adding simple graphics, like arrows pointing to key features or comparison charts, turns regular images into information-rich pictures. People love quick visual explanations that save them from having to read through a wall of text.
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6. Implement mobile-first design

The era of desktop-only shopping is long gone. These days, shopping on the go is the norm. This means your customers are putting items in their virtual carts while binge-watching their favorite show, standing in line for coffee, or waiting for their ride. In fact, a whopping 72% of consumers use mobile devices to shop online. If your Amazon A+ content isn’t optimized for mobile, you’re essentially turning away over half of your potential customers.

• You need to make sure your A+ content looks stunning even on those tiny screens, so responsive design is a must. Doing so ensures that images, fonts, and layouts scale down seamlessly without looking squished or distorted when people switch from computer or laptop screens to mobile phones or tablets.

• When designing for mobile, everything needs to be swipe-and-scroll friendly. Images should load quickly and text should be legible. Mobile shoppers are often in a hurry, so your content needs to grab their attention without the need for them to zoom or squint. Streamline your design so that even the busiest of buyers can see what you're offering in an instant.
  
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Got Access to Amazon Premium A+ Content?

If you’re a seller with access to Amazon Premium A+ content—congrats! You’ve just unlocked the VIP section of product listings. And with this fancy upgrade comes some serious game-changing features, like videos, hover hotspots, and clickable carousels.

• Videos: Nothing says "for real" like a snazzy video showcasing a product in action. You can highlight key product features, explain how the item works, and build trust by giving customers a 360-degree product view. And don’t even get me started on how much faster videos convey info (hello again, people with attention spans of goldfish!). But here’s the kicker: Good design matters here, too. Keep videos short, sweet, and focused—people aren’t here for a Hollywood production; they just want to know why your product is better.
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• Hover hotspots: This nifty little feature is designed for shoppers who love to poke around and learn about every minute product detail. With hover hotspots, customers can hover over a specific section of the product image and see a pop-up with more info. However, use these hotspots wisely, as it’s ill-advised to overload an image with pop-ups. Instead, place them strategically to highlight key details, like the material used, available sizes, or unique product benefits.
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• Clickable carousels: These allow you to showcase multiple images (or even different product versions) in one spot. They can also keep your listing looking clean and uncluttered. Shoppers can swipe through carousels at leisure to get a full product picture without feeling overwhelmed.

‍Pro tip: To qualify for A+ Premium Content quickly, you can modify and resubmit your existing approved A+ Content. Instead of needing approvals on five unique product listings, gaining five total approvals across any A+ Content will work. Many Amazon experts suggest this technique to expedite access to A+ Premium features—make minor updates to your current content, resubmit, and repeat until you reach the five approvals needed. This efficient approach helps you unlock premium capabilities sooner.

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Design Like You Mean Business

When it comes to Amazon A+ content, the devil is in the details. Every design choice—from the images you select to the fonts you use—can either make or break your product page. A clean layout, high-quality visuals, the smart use of color, legible typography, and responsive design—this formula is your golden ticket to turning scrollers into buyers.